Nurturing and Growing the Right Customers
This is the 2nd part of a series on 'Customer Energy' - go to part 1. Once we’ve worked out how to get more A’s and B’s and get rid of or convert D’s and C’s, it’s time to look at how we nurture and…
Is the Customer Always Right?
This is the 1st part of a series on 'Customer Energy' - go to part 2. Maybe it’s better to think first about the Right Customer … How carefully do you organise your marketing, sales and account management systems to make sure your business attracts,…
Systems – the tools to do the heavy lifting in your business
‘Systemise the routine, Humanise the exception’ Systems are boring right? Doing the same thing, time after time, in the same way to the same high standards. Where’s the flair? Where’s the excitement? Where’s the thrill of firefighting and putting things right? So as a business…
