Nurturing and Growing the Right Customers
This is the 2nd part of a series on 'Customer Energy' - go to part 1. Once we’ve worked out how to get more A’s and B’s and get rid of or convert D’s and C’s, it’s time to look at how we nurture and…
Is the Customer Always Right?
This is the 1st part of a series on 'Customer Energy' - go to part 2. Maybe it’s better to think first about the Right Customer … How carefully do you organise your marketing, sales and account management systems to make sure your business attracts,…
Setting your sales ecosystem strategies
Setting your sales ecosystem strategies Following on from our first article, we’ll go through some tips on how to make the sales ecosystem work for your business in this article. For now, ask yourself the following questions and you’ll get more out of reading on.…
Redefining Sales
Redefining Sales What springs to mind when you hear the word “Sales”? Maybe it’s Del Boy and a yellow three wheeled van, maybe it’s the constant barrage of email, phone or social media content that we all seem to receive these days. Maybe its something…
