Nurturing and Growing the Right Customers
This is the 2nd part of a series on 'Customer Energy' - go to part 1. Once we’ve worked out how to get more A’s and B’s and get rid of or convert D’s and C’s, it’s time to look at how we nurture and…
Is the Customer Always Right?
This is the 1st part of a series on 'Customer Energy' - go to part 2. Maybe it’s better to think first about the Right Customer … How carefully do you organise your marketing, sales and account management systems to make sure your business attracts,…
Effective Marketing for Your Business
How can we build effective marketing into any business? What is effective Marketing? Well for most businesses (apart from huge global brands like Coca-Cola), effective marketing means lead generation. What you then do with those leads is your sales process, but for now let’s concentrate…
